About

My creative journey started when I studied both Film and Photography A Level’s in the 1990’s. This led me to study Design and Photography at art college, which is where I found my passion for fashion photography and design.

I have been working in the creative industry for over 20 years with a lean towards fashion. My formative years were spent in publishing; working for magazines such as Autocar and Auto Italia as well as creating marketing materials for Formula One.

After a few years I moved away from publishing in order to carve out a career in marketing, digital design and art direction. In addition to my full-time roles over this period, I worked for a number of small fashion businesses photographing their products, designing and building their websites as well as producing any other design materials needed. I got my first real break in fashion working for ASOS in 2011 and have been predominantly working in the fashion industry ever since - including five years working for Next as the Design Manager for Lipsy London and most recently I was the Head of Creative and Content at Thought Clothing. I also spent some time working in the music industry as well as working for Gordon Ramsay and developing websites for the owner of Nobu.

I follow technology closely and I am always keen to find how new innovations and creativity can work together. I am currently exploring 3D design and Augmented Reality with the aim of finding new applications for it in e-commerce and marketing.